The internet world has opened up opportunities that were unheard of a few decades ago,and those who have embraced them are making a change. Many areas have experienced disruption as well,and marketing happens to be one of those that are coping quite well. Digital marketing seems to be taking shape and threatening the existence of traditional platforms. The social media space withplatforms such as Instagram is the one that is attracting most of the attention. However, it is a sad fact to note that not everyone who uses Instagram succeeds. Your content does not sell because of the following reasons
You are not consistent
Do not expect to post once then disappear for a month and then come back and become famous on this platform. You should give people something to look forward to and ensure that you are consistent with it. You also need a plan that will guide on the nature of content that you should post. Ensure that you use original content because people want authentic business owners as well. Be creative with how you mix your content but ensure that it is something that people can relate with and understand.
You are not automating some functions
The social media space gives you control over your marketing needs. On the other side, you may find that you spend most of your time trying to grow your account and engage your followers. You may be forced to hire a full-time social media manager which is quite expensive especially if you are a startup. Using an Instagram bot will save you the pain and grant enough time to focus on other business functions. However, you have to check the reviews and the features of the automation tool that you want to use. Bumped has reviews of tools such as Social10x to ensure that you make an informed decision.
You focus on hard selling
It is not every other day that customers are looking for products to buy online. Sometimes they want tips and a deeper understanding of how various products work. You can create explainer videos for such instances. Create rapport with the customers before you pitch the product to them and sell. Let your followers and customers know the benefits of using your products and learn what they are missing out and selling will never be a problem. You can share promotional content several times in a week as well.