Marketing Strategies for your TV Show or Film

Marketing Strategies for your TV Show or Film

Here is the thing – breaking into the film industry isn’t the simplest of tasks. It is even harder if you’re trying to put your TV show out there. Still, you can make it if you’re tactical enough. These tips will put you on the right path to success.

Go the Mobile Way

Yes, statistics indicate that cell phones are turning out to be the main source of entertainment for most people. You should, therefore, make sure that your content is mobile friendly. The idea is to ensure that you can reach as many people as possible. Consider creating a YouTube channel to help you showcase your work and what your TV show or film is all about.

Pull out a Stunt

See, one of the easiest ways to get people to notice you is to stir some form of controversy. You can, for instance, do something unusual publicly to attract the attention you need to launch your TV show successfully.

You can consider erecting a large logo with your film’s name on it to make sure that you can make people curious about what is going on.  Of course, you will have to tell those who gather around you to watch out for your new film coming out soon.

Advertise your Film

Consider pre-rolling ads as a way of drumming up support for your upcoming show or film. Sure, you’re going to spend a tidy sum, but the impact will be tremendous. Be sure to use services such as TubeMogul to enable you to showcase your trailer before every related YouTube video. Others include Vimeo and IMDB.

Consider Press Junkets

Junkets happen to be one of the most powerful and efficient strategies to create publicity for your product. For starters, this involves gathering influencing critics, reporters, and journalists to conduct interviews with the hosts of your show or actors in your film.

The only thing that you need to do here is to go beyond the obvious – look for influential bloggers, fans and so on.

The Bottom Line

You can rake in lots of cash in with TV show or film if you get the marketing part correct right from the start. Of course, you have to create a quality product. Remember, even with the most aggressive marketing campaign you may not make a lot of impact with your show if you don’t pay attention to quality.