Today, the webcast services have become so readily available online that most of the people don’t even realize that it uses quite intricate technology. If you ask an average consumer, they would probably unable to give any meaningful definition of webcast, nor to be able to describe how it works. It thus makes sense to shed some light on this technology, which we are going to do in this blogpost. In addition it would be important to note a couple of video streaming providers who actually set standards in this industry.
First of all, what defines a webcast? According to Wikipedia, it is nothing more than a media distribution done through the internet. The only important clause to be noted is that when referring to webcast we are talking about streaming media. So any distribution using the streaming could be generally equaled to webcasting.
The most widely this technology is utilized by different TV and radio station, which simply make it an additional channel for broadcasting of their content. Although the internet is free, and anyone can actually start webcast at their own will, it is still being governed by the copyright laws, disallowing the distribution of someone else’s materials without the permission.
Another wide use webcasts is the conduction of online meetings, mostly of corporate nature. This is a very accessible way of making important announcements and hearing other participants who could be located in distant places too. Along with webcasting, podcasting is also widely employed. The only difference between two is being the realtime and pre-recorded channels of streaming.
Overall this standard has been successfully used for over a decade, although at the earlier stages it did not meet its prevalence as we know it today. The typical limitations of webcasting were the slow internet connectivity, which still allowed the possibility of its use though at cost of the actual image quality. Today however, there is almost no quality difference among webcasting and traditional channels.
Apart from TV shows, it is most commonly used for broadcasting of live events in professional sport, entertainment and news. Basically, the more anticipated a watching of a particular event is the more chances that someone will actually make into a webcast. This is quite logical, because otherwise few people would actually know about the upcoming broadcast, and so would not be able to watch it.
To conclude, we really believe in the future of this technology. As the radio channels are getting more and more dense while also polluted with excessive advertisement, the internet streaming remains to be a like a more ecological solution after all. What is also important to note, is that webcasting provides much more choices in terms of different content. If you don’t like politics, you can simply cut it out by switching to another server. That way, these corrupted politicians would have fewer levers to control the opinions of the masses. The same applies for the government.